Last week, four of our TravelSafe team members attended the Home Based Travel Agent Forum in Las Vegas, Nevada. The forum, described as a “unique vehicle designed to help you drive your home-based travel business”, featured seasoned experts who shared tips for home based travel agents.
- Make a video. According to sources at the Forum, 90% of all internet traffic will be video by 2014. What does that mean for you? It means you can’t afford to not be on YouTube! Don’t be afraid to make a video – simply use your smartphone to record a video. You can speak about a popular travel destination, provide packing tips or promote a travel package you offer. Whichever topic you chose, make sure to look straight at the camera and speak directly to your customers. If you follow these tips, you’ll be a YouTube sensation in no time!
- Focus on your LinkedIn account. Use your LinkedIn account to it’s full potential by joining various travel niche groups. For example, if you specialize in destination weddings, join groups for brides, island resorts and wedding planning. After joining these groups, create connections by starting conversations with other members online. Think of LinkedIn like a networking event – you wouldn’t attend an event and stand in the corner without business cards. The same thing goes for LinkedIn – update your profile and get social on the platform. You’ll see great results!
- Start a blog. Creating a business blog allows you to share dynamic and interactive content. You can become an important “influencer” in your travel niche by blogging about travel tips, travel package deals, the importance of travel insurance or any topic of your choice. Whichever topic you chose, it is important to include calls to action in your blog posts. You can do this by asking your readers to comment or share your post. Blogging regularly (2-3 times per week) will position you as someone who people trust in the travel industry and therefore lead to profits!
- Spice up your Facebook page. It is very important that your business’ Facebook page has curb appeal. You can make that happen by uploading a cover photo to ensure your page makes people want to travel. Also make sure to add interesting content on your page including destination photos, links to your blog posts and questions asking your followers about their travel habits.